According to Belift Lab, a label under HYBE Music Group, on the 26th, Ailit (Yoon-a, Min-ju, Mo-ka, Won-hee, I-ro-ha) has won the Best of Discipline award in the Best of Moving Image & Sound Craft category at the 'ONE Asia Creative Awards 2025' for the music video of the track 'little monster' from their mini album 'Bomb'.
The 'ONE Asia 2025' awards, hosted by the globally recognised organisation 'The One Club for Creativity', which is esteemed in the fields of marketing, advertising, and design, evaluates the completeness of works that combine video and sound. The Best of Moving Image & Sound Craft category, in which Ailit received the top award, selects winners based on a comprehensive assessment of creativity, effectiveness, execution, technical completeness, and message delivery.
The 'little monster' music video was completed through a collaboration between creative director Toshi-hiko Tanabe and film director Shoga Yanagisawa. Upon its release in June, it received acclaim for its clever imagery and unique direction, reinterpreting the 'magical girl' narrative from Ailit's perspective. The message of the lyrics, which personifies anxiety, depression, and stress as 'monsters' and declares the intention to devour them whole, was expressed humorously yet symbolically, leaving a strong impression.
With this award, the 'little monster' music video has effectively set a record of 'triple crown' at global creative awards. Previously, it won a Silver award in the Production Design category at the 'CICLOPE Awards 2025' in Germany, and also received a Bronze award in the Film Craft category at the 'ACC TOKYO CREATIVITY AWARDS 2025', recognising both its visual beauty and composition.
Musical activities are also heating up. Ailit has launched into full comeback activities with the release of their new album 'NOT CUTE ANYMORE' on the 24th. The title track has climbed to the top ranks of YouTube trending music in over 20 countries and regions, proving its global response. The music video rapidly gained views after its release, surpassing 10 million views, and Ailit's new narrative, along with the concept of 'Declaration of Cuteness Discontinuation', is capturing the attention of fans worldwide.
