The girl group LE SSERAFIM’s new song ‘SPAGHETTI’ has entered the US Billboard Global Chart (Excluding U.S.) for 5 consecutive weeks. This record, which has continued since early 2025, is evaluated as a reflection of the simultaneous spread of fandom enthusiasm in Korea and other countries.
According to Billboard, this song has consistently entered the Global 200 chart, maintaining its presence. In particular, it shows strong performance in Asian regions such as Taiwan, Malaysia, Hong Kong, and Singapore, where it has maintained a high ranking. This demonstrates that K-pop has established itself as a distinct genre in the Asian music market.
The spread of ‘SPAGHETTI’ is characterised by its connection to short-form culture. Dance challenges and fan cover content that started on TikTok have rapidly increased, leading to a rise in overseas streaming and search volumes. Experts analyse that “the optimisation of LE SSERAFIM’s performance style for global user experience is the background of its success.”
Additionally, the group has expanded its fan engagement through English-based content and overseas concert tours. This strategy has formed a cyclical structure of ‘song → challenge → streaming → chart’, contributing to securing ongoing relevance in the global market.
This achievement is evaluated as a case that shows the change in digital consumption methods of K-pop girl groups, going beyond the simple emergence of a popular song. As the flow of social media-driven content and fandom participation structure strengthens the chart performance, LE SSERAFIM’s model is likely to influence other K-pop artists significantly.
