The girl group LE SSERAFIM’s new song ‘SPAGHETTI’ has entered the Billboard Global Chart (Excluding U.S.) for 5 consecutive weeks. This record, which has continued since early 2025, is evaluated as reflecting the simultaneous spread of fandom enthusiasm in Korea and other countries.
According to Billboard, this song has consistently entered the Global 200 chart, maintaining its presence. In particular, it shows strong performance in Asian regions such as Taiwan, Malaysia, Hong Kong, and Singapore, where it has maintained a high ranking. This demonstrates that K-pop has established itself as a distinct genre in the Asian music market.
The spread of ‘SPAGHETTI’ is characterized by its connection to short-form culture. Dance challenges and fan cover content that started on TikTok have rapidly increased, leading to a rise in overseas streaming and search volume. Experts analyze that “the optimization of LE SSERAFIM’s performance style for the global user experience is the background of its success.”
Additionally, the group has expanded fan touchpoints through English-based content and overseas performance tours. This strategy has contributed to securing continuous topicality in the global market by forming a cyclical structure of ‘song → challenge → streaming → chart.’
This achievement is evaluated as a case that shows the change in digital consumption methods of K-pop girl groups, going beyond simply the emergence of a popular song. As the flow of social media-driven content and fandom participation structure strengthens the chart performance, LE SSERAFIM’s model is likely to influence other K-pop artists as well.
