Stray Kids has once again proven their brand power by achieving double million selling in initial sales with their new album ‘SKZ IT TAPE ‘DO IT’.
Stray Kids released ‘SKZ IT TAPE ‘DO IT’’ along with double title tracks ‘Do It’ and ‘Fresh Play’ on November 21. The new album sold over 1.49 million copies on the first day according to Hanteo Chart, marking it as a million seller in just one day, and recorded a total of 2,207,660 copies sold in the first week (initial sales), earning the title of double million seller.
The album topped the Hanteo Chart's weekly physical album chart (2025.11.17~11.23) as well as the Circle Chart's weekly album chart and weekly retail album chart (2025.11.16~11.22), proving its immense popularity. The numbers alone reflect the solid purchasing power of their global fandom.
The response to the music video is explosive. The title track ‘Fresh Play’ music video, released on the official SNS channel on the afternoon of the 27th, is inspired by the protagonist Jeon Woo-chi from the classic novel ‘Jeon Woo-chi’. It depicts Stray Kids, with a fresh concept that jumps out of the canvas, leading goblins in a lively performance. The unique worldview, addictive sound, and visual aesthetics infused with Eastern colors have garnered praise as the pinnacle of the 'Stray Kids-style' explosive concept.
Stray Kids continues their record-breaking streak on the U.S. Billboard this year. With their 4th studio album ‘KARMA’ released in August, they became the first in the 70-year history of the Billboard main album chart ‘Billboard 200’ to enter No. 1 for 7 consecutive weeks, and have maintained a spot in the top 100 for 13 consecutive weeks, setting a new personal record. As they have already established themselves as an iconic name on the ‘Billboard 200’, the global music market is focused on what achievements they will write next with their latest album ‘DO IT’, which captures the hottest and most unstoppable mood at this moment.
